May 5, 2014

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Reporting from a public school playground in Sydney’s inner-west suburbs, The Public Apology senior editor Sam Perry looks at the rise of conceptual sports mascots and the impact that this marketing strategy is having on today’s generation. Youth marketing gurus are leaving no stone unturned in the quest for the sporting dollar, with industry focus now…

Read More 21st Century Mascots Help Kids’ Deductive Reasoning Skills