Western Sydney Start-up Secures Major Asian Deal

Parramatta-based start-up WSW have landed a lucrative contract in the Middle East as part of their expansion into the Asian market.

The deal, secured in Saudi Arabia overnight, is a major boon for a business that was started in a Western Sydney park just three years ago.

Chief Executive Tony Popovic said WSW had come along way in a short period of time.

“When we first started it was just a couple of mates having a kick around in the park, and now we’re the kings of Asia,” he said.

“It’s quite surreal to see a few lads from Western Sydney experience this type of success.”

Concerns have also been raised over the durability of A League as a market
Concerns have nonetheless been raised over the durability of A League as a market

Some business analysts, including ANZ’s Ron Etherington, are predicting WSW’s success will lead to more Australian firms trying their luck in Asia.

“The Asian market is just so big in terms of scale, and I think others will be trying to get a slice of the pie,” he said.

However others are less optimistic about the chances of Aussie firms replicating the success of WSW.

“Let’s be honest, the Wanderers completely arsed that. The ref should’ve blown three penalties against them; instead he just blew them,” an unnamed spectator observed.

By staff writers.

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