So my good friend and colleague Al McClintock has written a glowing article about his love for rugby union, which he’s described as the “perfect marriage of brains and brawn.” Well, Mr McClintock has just been well and truly swept up in the generic euphoria that comes with an international sporting competition that takes place…
Read More Rugby Union is No One’s FriendOften in life we become enamoured with one thing or another. It might be a person, a band or a particular author, a TV show, ideology or yes, even a sport. I’ve had more dalliances with different sports than I care to mention. I once had a joyous, rollicking good fling with the NBA –…
Read More Hello Rugby, My Old FriendAustralia is going to hell in a handbasket. Last night, our prime minister Tony Abbott was knifed by the urbane sophisticate Malcolm Turnbull. This will be the fifth prime minister in five years for Australia, a safe, prosperous nation girt by sea and rich in natural resources. Last month, our Australian cricket team was humiliated in the Ashes.…
Read More Jarryd Hayne Is Just The Tonic In These Troubled TimesThe Public Apology is proud to present its latest mini-series, ‘Branding Bernie’: How Bernard Tomic Got His Mojo Back. Here, we look at the forgotten man of tennis, Bernard Tomic, and his desperate bid to recapture the hearts and minds of the Australian tennis public… * * * * PART THREE: BRAND OVERHAUL It had…
Read More Branding Bernie (Part Three)The Public Apology is proud to present its latest mini-series, ‘Branding Bernie’: How Bernard Tomic Got His Mojo Back. Here, we look at the forgotten man of tennis, Bernard Tomic, and his desperate bid to recapture the hearts and minds of the Australian tennis public… * * * * PART TWO: BRAND ESSENCE “Who are…
Read More Branding Bernie (Part Two)