A Merry Christmas and Happy New Year To All Our Valued Readers

On behalf of The Public Apology, I’d like to wish all our valued readers the very best for a Merry Christmas and a warm and prosperous 2015.

I’m absolutely rapt to be leading this team of talented wordsmiths into yet another exciting year full of challenges and possibilities. My original buyer’s remorse upon impulsively spending $50 on a domain name in 2011 has long since gone; in fact, I now consider it one of the greatest faux-professional moves I’ve ever made.

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Some of our highlights in 2014 include:

  • The January 2014 acquisition of indie cult sports blog The Sporting Regard
The TSR acquisition really set the tone for Q3 FY14
The TSR acquisition really set the tone for Q3 FY14
  • The appointment/promotion of three senior editors: Sam Perry, Ben Shine and Alasdair McClintock
  • The relocation of TPA Headquarters to Melbourne in March 2014, which saw the creation of two part-time jobs within Victoria
  • The inaugural TPA Melbourne Summit – a two-day ideas fest involving all members of the TPA editorial team
Shine, Perry at the TPA Melbourne Summit '14
Shine, Perry at the TPA Melbourne Summit ’14
  • The launch of the TPA Live Podcast, helmed by Sam Perry and Dave J. Edwards, with special contributions by Ben Shine and guests
  • A landmark deal with the Chinese government to breakdown the ‘Great Firewall of China’, thereby enabling our North Asian neighbours to access TPA content online for the first time
Edwards just prior to a business meeting in Beijing
Edwards just prior to a business meeting in Beijing
  • The four-month overseas deployment of senior editor Sam Perry, charged with reporting on a range of US/pan-European sporting issues
Pezza on TPA duties in D.C.
Pezza on TPA duties in D.C.
  • A 400% growth in Twitter followers and Facebook page ‘likes’
  • Clear and definable market share growth/lunch-eating in the competitive obscure, niche sports opinion blog market
McClintock, picking some 'shrooms during the TPA Melbourne Summit weekend
McClintock, picking some ‘shrooms during the TPA Melbourne Summit weekend
  • Celebrity endorsement from a range of sporting luminaries, including test cricket’s Ed Cowan.

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Of course, 2015 is looming as an even bigger year for The Public Apology (trading as TPA Media Holdings). We’ve got the TPA Sydney Summit coming up next week, where as a team we will examine our editorial strategy, address current challenges/opportunities, and outline our vision for the 2015 calendar year and beyond.

On behalf of the entire TPA team, a special thanks to you, the readers, for being a part of our story so far. We look forward to continuing this incredible journey with you all.

Many great returns,

Dave J. Edwards

The Public Apology chief editor and founder

TPA Continues North Asian Offensive with Japan Trip

Given that The Public Apology now has a presence in several Asian markets, it is important to distinguish the various customs in each territory in order to do business. Indeed, one must seek to master the art of non-verbal Japanese communication…

As you may already know, The Public Apology is seeking to penetrate North Asian markets as part of an aggressive expansion strategy.

TPA founder Dave J. Edwards is currently in Tokyo negotiating a number of business deals with Japanese prospectives. In order to do so, Edwards recently undertook an intensive cultural education class on business etiquette – specifically, the art of apologetic bowing.

In Japan, one must choose an appropriate apology that is proportional to the degree of guilt. The person must convey this guilt through various bows, the extent of which will vary depending on the type of bow (i.e. a 90 degree bow is more serious than a quick 30 degree bow, and so forth).

Of course, given that this website is founded upon the great art of the public apology, we are well equipped to handle such sensitive communication matters. Please see below for a YouTube clip that explains all the subtle nuances of bowing in Japan.*

By staff writers

* No cultural insensitivity is intended here. We have great respect for the traditions of all our North Asian neighbours.

2 Guys Redux: The Ian Higgins Show featuring TPA’s Dave J. Edwards

Every week, The Public Apology founder Dave J. Edwards appears in a guest slot on a popular Sydney FM radio program: The Ian Higgins Show. It is hosted, unsurprisingly, by Ian Higgins.

Some readers may remember that Higgins and Edwards co-helmed the critically acclaimed 2 Guys Podcast.  Sadly, the 2 Guys show ended when Edwards moved to Melbourne earlier this year.

But the 2 Guys legacy lives on. Despite the tyranny of distance, the team still reunites every week on the radio to talk absolute unmitigated rubbish at length – and with conviction – on topics they are completely unqualified to discuss.

In this week’s conversation, Higgins and Edwards discuss the Commonwealth Games and the Super 15 Final, with tangents ranging from the Gaza bombings to whether VVS Laxman should be awarded a Commonwealth Gold medal for wristy flicks off off-stump.

We will attempt to bring you these absurd, oft-litigious conversations every week, where possible, as an accessory to The Public Apology’s own dedicated podcast, TPA Live.