Australia is going to hell in a handbasket. Last night, our prime minister Tony Abbott was knifed by the urbane sophisticate Malcolm Turnbull. This will be the fifth prime minister in five years for Australia, a safe, prosperous nation girt by sea and rich in natural resources. Last month, our Australian cricket team was humiliated in the Ashes.…
Read More Jarryd Hayne Is Just The Tonic In These Troubled TimesThe Public Apology is proud to present its latest mini-series, ‘Branding Bernie’: How Bernard Tomic Got His Mojo Back. Here, we look at the forgotten man of tennis, Bernard Tomic, and his desperate bid to recapture the hearts and minds of the Australian tennis public… * * * * PART THREE: BRAND OVERHAUL It had…
Read More Branding Bernie (Part Three)The Public Apology is proud to present its latest mini-series, ‘Branding Bernie’: How Bernard Tomic Got His Mojo Back. Here, we look at the forgotten man of tennis, Bernard Tomic, and his desperate bid to recapture the hearts and minds of the Australian tennis public… * * * * PART TWO: BRAND ESSENCE “Who are…
Read More Branding Bernie (Part Two)The Public Apology is proud to present its latest mini-series, ‘Branding Bernie’: How Bernard Tomic Got His Mojo Back. Here, we look at the forgotten man of tennis, Bernard Tomic, and his desperate bid to recapture the hearts and minds of the Australian tennis public… PART ONE: MEET AND GREET Bernard Tomic sat in the waiting…
Read More ‘Branding Bernie’: How Bernard Tomic Got His Mojo Back (Part One)Shane Warne is the greatest leg-spinner the world has ever seen. It’s a testament to just how good he was at cricket that his on-field performances were able to overshadow his astonishing moments of depravity away from it. Very early on, Australia signed a social contract with Warne: we agreed to forgive (and in some cases celebrate)…
Read More Shane Warne: The Steep Decline Of Australia’s Greatest Leg-Spinner